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THE BRIEF

As a Limited Liability Partnership (LLP), BDO has no external shareholders and is therefore not legally obliged to produce an annual report. The firm uses its annual publication to inform clients about the breadth of its services, to recruit talent and to reinforce confidence and belief in the practice for partners and employees.

THE SOLUTION

Connecting with clients was selected as the theme for this leading accountancy practice's annual report. BDO is presented as a solid, engaged business with flair and imagination. As the CiB judges put it, the content 'did what it said on the tin'.