Writing
D.E MASTER BLENDERS 1753
Annual Review
Design by Addison
THE BRIEF
In 2012 D.E Master Blenders 1753 was spun out from the Sara Lee Corporation and floated on the Amsterdam Stock Exchange as a pure-play international coffee and tea company. It was a brand new company with the reach and resources of an established multinational and two hundred and fifty years of heritage. Its first Annual Review was to convey these attributes and communicate its ambitious plans for global sustainable growth.
THE SOLUTION
Addison brought in GoTell to develop narrative, work on content and amplify its design concepts. The resulting review presents a company with the energy and dynamism of a start-up; with passion for coffee and tea; with clear, realisable ambitions. It is a company that knows exactly where it's headed and how it will get there.