DOWNLOAD PDF

<PREVIOUS

THE BRIEF

Clarity was at the heart of this brief. Logica (then LogicaCMG) offers a complex array of services to a wide range of businesses. The Group wanted to communicate that in a straightforward way without undermining the value of its services. With two recent acquisitions under its belt, gaining investor support for its strategic approach was another key priority.

NEXT>

THE SOLUTION

The report radically simplified Logica's message by highlighting its ability to release commercial potential for its clients. It focused less on the detail of what it did and more on why it mattered. In doing so it also demonstrated why building scale and world-class services were the right priorities in an industry with changing market dynamics.