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THE BRIEF

Sainsbury's is known for its high reporting standards.After a successful year, the team wanted to present the year in an original and engaging way. It was looking for an appealing online solution that would reinforce and supplement mandatory reporting and tell its story online.

THE SOLUTION

The illustrated review was a visually appealing, richly interactive experience. Users could navigate a virtual supermarket and find out more by clicking on highlighted individuals. Additional content included case studies, financial statistics and video.