Content Design
Writing
TNT
Corporate Brochure
Design by Dietwee
THE BRIEF
In challenging times, TNT needed to present a clear strategy to stakeholders. It wanted to show it was ready to grow its international delivery business while managing negative secular trends in the Dutch postal service. The corporate brochure had to present the good and the bad. The brief in a nutshell: "keep it real".
THE SOLUTION
'Here and Now' incorporated prize-winning photography from the World Press Photo Awards alongside stark factual information to build up a vivid portrait of the state of the planet. Real-life stories of TNT's activities got a similar journalistic treatment. Uncomplicated fonts and layouts added to the sense of an unflinching look at the world.