Content Design and Writing


Insinger de Beaufort

Paradox
Annual Review



with Aquarium Writers
Design by Dietwee




WINNER
ADCN SILVER LAMP

Silver Lamp

Insinger 03 coverInsinger 03 inside

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THE BRIEF

In a year when the Anglo-Dutch bank had restructured its business to focus on wealth management it wanted to explain how shedding 30 percent of its workforce had actually strengthened the business.

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THE SOLUTION

The creative team developed an annual review which explored the nature of paradox. A product designer, a poet and philosopher, a deaf classical percussionist, an aikido master and a literary outsider reflected on the role of paradox in their working lives.

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