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THE BRIEF

Insinger de Beaufort, the Anglo-Dutch private bank wanted to celebrate its unique culture in its Annual Review. The CEO had fostered an environment where difference was celebrated. Its employees were encouraged both to disagree and to defend their own points of view. As he put it in his introduction: 'the things that make us different are what we have in common.'

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THE SOLUTION

Soho and its varied communities became the crucible for a book which focused on difference. Words and images conveyed the mutual openness and respect for difference which had helped to forge a constantly mutating, vibrant identity in this tiny London village. The book's layout and anecdotal style mirrored Soho's jostling, interconnected communities.