Content Design and Writing


Insinger de Beaufort

The Space Between
Annual Review



with Aquarium Writers
Design by Dietwee


WINNER
EUROPEAN DESIGN AWARD

GOLD AWARD
CREATIVITY

GOLD AWARD
GRAPHIS DESIGN ANNUAL

NOMINATION
CANNES DESIGN LION

EDA award Creativity award
Graphis award Cannes Lion d'Or

Insinger 06 coverInsinger 06 inside

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THE BRIEF

The production of the 2006 review coincided with a rebranding exercise which had identified the concept of discovering value.

The bank wanted a book which stressed the restless curiosity in its cultural make-up to demonstrate that this was an organisation that dug deeper, questioned orthodoxies; an adaptive, resilient business in a rapidly changing world.

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THE SOLUTION

The Space Between examined the blurred areas between categories, meanings and objects, where concepts are unrecognized or repressed.

The concept tied in closely with the client's avowed aim of discovering value in financial markets. It was both informative and entertaining.

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